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To ride on existing
well established trade & distribution network |
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Network of 500 wholesalers and 25000 retailers being developed. |
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Brand name developed. |
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50% of consumption within 300 km from plant |
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Balance 40% of production within 300 to 500 km and 10% more than 500 km. |
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Distribution by rail & road |
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Focus on strong dealer and service network |
